T--.Passionate about the craft and little details

Challenge:

Launch a blockchain startup with a premium brand and web presence ready for a high-stakes industry debut.

Services:

Role:

Led full brand identity and site architecture, defining the visual language and art direction for a successful market entry.

Challenge:

Create a high-engagement brand and platform for a daily crypto trading tournament that balances professional tools with a game-like vibe.

Services:

Role:

Designed the end-to-end UX/UI and visual system, ensuring the interface was both intuitive for traders and addictive for players.

Challenge:

Redesign the marketing landing page to drive global user engagement through immersive storytelling and animation.

Services:

Role:

Led the strategic narrative and structure, collaborating with motion teams to deliver a high-conversion experience.

Challenge:

Design a distinctive DeFi bridge widget that stands out through unique micro-interactions and a friction-free user experience.

Services:

Role:

Led UX/UI and branding, focusing on elevating the visual quality of cross-chain transactions to drive user trust and adoption.

Challenge:

Develop a safe, calming visual identity and app experience for a mental health platform focused on anxiety management.

Services:

Role:

Design Director. Defined the brand ecosystem and app UI, using motion and soft aesthetics to create a welcoming "safe space."

Challenge:

Tell Google’s AI history through an immersive digital experience highlighting decades of industry-leading milestones.

Services:

Role:

Design Lead. Orchestrated the concept, structure, and cross-functional design to create a world-class brand narrative.

Challenge:

Create a cohesive ecosystem of 7+ landing pages to drive NFT acquisition and engagement within a complex game economy.

Services:

Role:

Design Director. Set the visual direction and UX strategy to ensure a seamless, high-converting bridge between gameplay and commerce.

Challenge:

Design an interactive live auction web experience for CryptoPunks, blending real-time participation with generative art.

Services:

Role:

Led UI/UX and conceptual strategy, translating complex "mosh pit" mechanics into a clear, high-stakes auction interface.

Challenge:

Refresh the marketing presence to educate users on new features and increase product adoption through engaging storytelling.

Services:

Role:

Led concept, UX, and content structure, using advanced motion and narrative techniques to simplify complex product updates.

Challenge:

Refresh the visual identity of a credit card collection to drive excitement and adoption in a new digital banking sector.

Services:

Role:

Art Director. Designed the visual system and custom illustrations to make financial products feel aspirational and modern.

Challenge:

Design a massive, immersive web showcase for the internet's top 1,000 products to drive tool adoption and user discovery.

Services:

Role:

Principal Designer. Led art direction and UX, ensuring a high-performance browsing experience for a high-volume product list.

Challenge:

Showcase Google’s AR anchor-point technology through a high-traffic, interactive dinosaur racing game at Google I/O.

Services:

Role:

Art Director. Led visual identity, character design, and UI, turning a technical demo into a memorable, fun brand experience.